About Us

i-Star EntFyrFlyz and FyrWyrkz were created by i-Star Entertainment President Joel Rosenzweig and CEO Marty Abrams, who have been the driving force behind a number of successful product launches over the past 35 years including Magna Doodle, Micronauts (the precursor to Transformers), and Sky Dancers. The company has earned a reputation for identifying, creating and bringing to market some of the hottest and most innovative products for kids, tweens and teens. The introduction of FyrFlyz™ and FyrWyrkz deliver a one-of–a-kind entertainment experience for fans of all ages.